JR Cattle

JR Cattle is a Shorthorn breeder in Silverton, Texas, serving the Texas Panhandle near Amarillo. With a commitment to sound breeding practices through herdbook registration and routine health testing, the operation ensures balanced conformation and reliable maternal traits.

Cattle are managed on native grasses with rotational grazing to promote herd health and optimal forage use, and daily low-stress handling helps maintain a calm temperament. The farm’s focus on temperament has led to cattle that adapt well to both pasture and working environments.

Consistent feedback from nearby ranchers highlights the herd’s structural soundness and steady growth rates. Owner Robert Herzberg applies genomic insights and performance records when selecting breeding stock, aiming to enhance feed efficiency and maternal longevity while preserving the breed’s classic characteristics. Clients routinely comment on the herd’s calm disposition during routine handling and note uniform weaning weights, reflecting consistent growth and reliable genetic potential across each calf crop.