Ben & Gail Brancel

Ben & Gail Brancel, Herefords, Endeavor, WI, Marquette County near Madison, raise cattle on their working dairy and beef farm. They have bred Herefords for over 15 years, maintaining regular health testing through a recognized breeder registry. Their cattle graze on rotational pasture with access to a shaded loafing area and deep-bedded shelters to support comfort and natural behaviors.

They focus on early socialization, introducing calves to daily handling and farm life from birth. Their program includes maternal line selection and structural assessments to ensure longevity in both show and ranch environments. Visitors note the Brancels’ hands-on approach and the calm temperament of their herd, reflecting decades of experience in responsible breeding.

They participate in county fairs and support youth 4-H programs, sharing insights with emerging breeders. Their herd exemplifies the hardiness and docile nature for which Herefords are prized.