Wade Pearson

Wade Pearson is a Hereford cattle breeder in Oconto, NE, in the heart of the Nebraska Sandhills near Norfolk. With more than ten years of experience, it maintains membership in the American Hereford Association and participates in national performance programs, following industry guidelines with regular veterinary health screenings and genetic evaluations to support overall herd well-being.

The ranch employs rotational grazing across mixed grass pastures, promoting natural forage diversity and stronger soil structure. Breeding decisions focus on calving ease and maternal traits to suit a broad range of ranching needs. Calves grow up in a family-centered environment where low-stress handling and early socialization with handlers and other livestock build confidence and docility. Customers regularly note the herd’s consistent growth rates and gentle temperament as indicators of careful stewardship. All cattle have year-round access to clean water from natural springs and well-maintained windmill systems, supporting herd health through Nebraska’s seasonal changes.