Travis Steven Pierce

Travis Steven Pierce breeds Hereford cattle in Baraboo, WI, in the Wisconsin River Valley near Madison. The operation follows guidelines from the American Hereford Association and maintains detailed calving and health records, with routine veterinary evaluations and DNA-based genetic screening to support sound breeding decisions.

Cattle graze on rotating pastures that are managed for soil health and diverse forage, and calves receive hands-on early handling to foster calm temperaments. The farm’s practices reflect more than three generations of stewardship, balancing tradition with practical improvements in animal welfare and environmental care.

Each animal’s development is monitored through every growth stage, and supplemental minerals and forage testing help tailor diets for robust performance. Seasonal changes guide pasture rotation and winter feeding, with hay harvested on-site to ensure familiarity with local grasses. Breeding selections prioritize temperament and structural soundness alongside balanced growth. Visitors report a welcoming environment and appreciate the openness about husbandry methods, noting the cattle’s health and social behavior.