Rockfalls Ranch

Rockfalls Ranch raises Chianina cattle in Bertrand, NE, within Phelps County and south-central Nebraska near Kearney.

Mark Williams at Rockfalls Ranch has guided the program for many years, adhering to standards set by the American Chianina Association and organizing annual health screenings for fertility and growth traits. Their herd grazes across rotating pastures, with calves introduced to daily farm rhythms from an early age to promote steady temperament and robust development. Facilities include shaded loafing areas, access to clean water sources, and routine veterinary checks that ensure both pasture health and animal well-being.

The ranch blends traditional Nebraska ranching practices with careful record keeping to support performance goals for show rings or commercial markets. Operated on land that has been in family stewardship for generations, Rockfalls Ranch supports sustainable grazing methods that help preserve the native prairie landscape. Regular participation in local county fairs offers practical feedback and reflects the commitment to breeding cattle that excel in structure, temperament, and overall soundness.

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