Perez Cattle Co.

Perez Cattle Co., Hereford cattle, Nara Visa, NM, in Quay County and Llano Estacado near Clovis, are a family herd. Steven Rose and Shelli Rose have managed the ranch for several years and participate in the American Hereford Association and local breeders’ groups with routine health screenings. Their cattle graze on native grasses with comprehensive colostrum management and daily handling to promote calm temperaments.

Herefords from Perez Cattle Co. are selected for structural soundness, efficient feed conversion and adaptability to arid conditions. Genetics are tracked through performance records and ultrasound scanning to support objective selection and breeding decisions. The operation’s emphasis on pasture-based nutrition has led to smooth calving seasons and consistent weight gains. Facilities include large shade structures and rotational pastures that adapt to seasonal needs. Ranch appointments for herd health observations and breeding discussions provide insight into management practices.