Next Generation Genetics

Next Generation Genetics Hereford cattle in Endeavor, WI, emphasizes robust health and sound structure among its breeding stock. The operation, located in Marquette County and the central Wisconsin region near Madison, has been breeding Hereford cattle for over a decade with routine health testing and American Hereford Association registration. Cattle graze on managed pastures and are handled daily to encourage steady growth and ease of transition to various environments.

Its selective breeding philosophy prioritizes maternal traits and feed efficiency, supporting cattle that adapt well across different farming systems. A local rancher noted the calves’ calm disposition and ease of handling during weaning and transport. Winter housing includes straw-bedded barns that keep cattle comfortable during cold months, while pasture rotation supports forage diversity and soil health. The herd is maintained as a closed herd and detailed performance records help ensure consistency in quality and temperament.