Morgan Herefords

Morgan Herefords, Hereford cattle, Giddings, TX, serves Lee County and the Texas Hill Country near Austin. W.B. Osborn III has been involved in Hereford cattle breeding for more than a decade, holds membership in national breeding associations and takes part in regional livestock shows.

The operation combines family ranching traditions and selective breeding based on performance records, balanced temperaments and consistent coat patterns. Cattle graze on open pastures and receive daily hands-on care, from calving through weaning and beyond. Routine health screenings, including vaccination, fertility checks and parasite management, ensure herd wellbeing and sustainable growth.

The farm’s environment encourages early socialization and strong mother-calf bonds, yielding cattle adaptable for both replacement stock and small-scale beef production. Morgan Herefords follows rotational grazing to preserve soil health, prevent overgrazing and promote diverse forage growth. Owner W.B. Osborn III fosters educational visits for local students and future ranchers, sharing sustainable livestock practices and ranch history.