McIvor Ranch

McIvor Ranch Hereford cattle in Fort Davis, TX, the Trans-Pecos near El Paso, are raised by Keith and Georgianna Morrison. With years of ranching experience in the high desert, they maintain detailed lineage and performance records for each animal. They follow standard registry practices and routine veterinary health screenings to ensure herd well-being. The cattle graze on open desert pasture with rotational grazing and access to shade and fresh water throughout the year. Daily handling of calves helps build a calm temperament and prepares them for future beef operations.

As a family-run operation, McIvor Ranch reflects the personal care of Keith and Georgianna Morrison in every aspect of ranch life. Their herd is known for steady weight gain and a gentle disposition suited to sustainable beef production. This attention to detail supports consistent quality and aligns with sustainable land stewardship practices.