Matthew Merry

Matthew Merry breeds Hereford cattle in Endeavor, WI, in Marquette County and south-central Wisconsin near Madison. He has been raising livestock for more than a decade and follows American Hereford Association guidelines, maintaining detailed EPD records and conducting recommended health screenings for genetic traits. The herd grazes on rotating pastures throughout spring and summer, with access to shelter and clean water year-round, and calves receive daily handling to promote calm temperaments and fitness for varied climates.

His grass-based rotation system supports soil health and pasture diversity, while careful selection for structure and temperament yields robust, well-conformed cattle suited to both beef production and seedstock programs. Customers appreciate transparent communication and thorough documentation, noting that every animal’s lineage and performance data are readily shared and that calves adapt quickly to new pastures. He collaborates with local veterinarians for tailored herd health plans and supports conservation-minded fencing practices that encourage wildlife movement between pastures.