Matthew J Or Jessica M Holland

Matthew J or Jessica M Holland raises Hereford cattle in Stroud, Oklahoma, serving Central Oklahoma near Oklahoma City.

It follows national Hereford registry guidelines, maintains routine health screenings and vaccinations, keeps detailed performance records, and adheres to structured deworming schedules. The farm began as a family homestead and has refined bloodlines for improved weight gain, docility, and calf survivability through careful selection. Breeding stock is chosen for sound structure, easy calving, and consistent maternal traits, drawing on pedigree records and performance testing.

Cattle are pasture-raised with access to open grass fields, reliable clean water sources, shaded loafing areas, and natural mineral blocks. Each animal receives early handling from birth to encourage calm temperaments and adaptability. The ranch employs year-round rotational grazing to preserve pasture health and support animal well-being. This blend of traditional ranching practices and sustainable measures reflects years of multigenerational family experience.