Mark & Lisa Ulrich

Mark & Lisa Ulrich are Hereford cattle breeders in Pioneer, OH, in northwest Ohio near Toledo. They have focused on breeding Hereford cattle for over a decade and participate in breed association programs for genetic health testing. Their cattle are raised on pasture with a rotational grazing system and receive regular wellness checks from a local veterinarian. They maintain full records of lineage for each animal and share results of growth and fertility assessments with interested farmers. Breeding efforts are guided by a commitment to sustainable land management and responsible stewardship of natural resources.

The Ulrichs emphasize early handling to ensure calm temperaments and strong social bonds within each herd. Visitors often note the calm demeanor of the cattle and praise the farm’s managed farmland. Their balanced selection process aims to enhance maternal traits and carcass quality in every calf.