Mario Rivera

Mario Rivera is a Chianina cattle breeder in Jayton, TX, West Texas near Lubbock. With more than twelve years of experience, he is registered with the American Chianina Association and performs regular veterinary health checks including annual herd screenings for genetic traits and common diseases. His grass-fed herds graze on native pastures across gently rolling acres, and during colder months they receive carefully balanced feed rations to maintain steady weight gains.

Calves are raised in small cohorts from birth, allowing early social bonds to form and easing their transition into diverse ranching environments. Drawing on three generations of local farming, Mario emphasizes structural soundness and docile temperaments, qualities often praised by regional buyers for ease of handling. A neighboring feedyard manager recently commented on the consistent growth rates and calm demeanor of the cattle under his care, noting improved performance throughout finishing.

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