Mahlers Rockin Ranch

Mahlers Rockin Ranch, Herefords, Briscoe, TX, Texas Panhandle near Amarillo, raises registered cattle. They have been breeding Hereford cattle for several years and maintain registrations with the American Hereford Association, with routine herd health checks and genetic screening.

Cattle graze on open grass pastures, and young animals receive early socialization to become accustomed to handlers and farm routines. Barns and shade shelters are provided for weather protection, and rotational grazing supports pasture recovery. Hereford cattle are known for easy calving and efficient feed conversion, traits that underpin the ranch’s selection criteria.

This family-run ranch focuses on maternal traits and calm temperament, and some animals have placed in regional shows, reflecting their sound conformation. Daily routines include low-stress handling techniques and balanced nutrition plans, with mineral supplementation adjusted seasonally to promote healthy growth. The operation emphasizes sustainable grazing practices to support long-term pasture health and animal well-being.