Lance Wirth

Lance Wirth raises Hereford cattle in New Richmond, WI, St. Croix County and the Twin Cities near Minneapolis. He participates in American Hereford Association programs and follows recommended health screening protocols, including annual vaccine schedules and regular veterinary evaluations. His management philosophy centers on low-stress handling, rotational grazing and ensuring each animal has ample access to pasture and shelter tailored to the Wisconsin climate.

Calves are socialized from an early age through daily interactions that help develop steady temperaments suited to both family herds and small-scale livestock operations. The ranch blends traditional cattle breeding practices with ongoing education on nutritional advances and pasture restoration techniques. Visitors often note the herd’s even temperament and consistent growth rates, reflecting a balanced approach that respects both animal welfare and sustainable land use. Breeding decisions focus on maternal strength and marbling quality to support a range of market objectives, from grass-fed programs to feedlot finishing.