JMR Cattle Company

JMR Cattle Company, run by Victor Rodgers, raises DoonCool cattle in Van Alstyne, Texas, a small agricultural community in Grayson County about 45 minutes north of Dallas in the North Texas corridor.

The operation is spread across 110 acres, where cattle graze open pasture as their primary diet and are supplemented with coastal and bermuda hay along with all-natural mineral tubs during winter months. There are no feedlots on the property. Victor holds a master's degree in environmental science with a focus on land management and pesticide and herbicide toxicity, which informs the farm's careful approach to chemical use — spraying for flies when necessary but relying on herbicides only as a last resort, and keeping cattle away from treated areas for months afterward.

The broader herd at JMR also includes Angus, Beefmaster, Wagyu, and Texas Longhorn cattle, giving the operation a diverse mix of beef genetics. Keeping the small-scale cattleman tradition alive and preserving working land across generations is a stated priority for the program. Those searching for DoonCool cattle for sale in Texas will find JMR Cattle Company rooted in both practical land stewardship and a family-minded approach to ranching.

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Species	Cattle Akaushi
Website	jmrcattlecompany.org
Email	victor.l.rodgers@gmail.com
Phone	+1 903-294-8808
Owner	Victor Rodgers
Location	Van Alstyne, TX, 75495, USA