Hugh W Moore Jr & Sons

Hugh W Moore Jr & Sons are a family-run breeder of Shorthorn cattle in Jerseyville, IL, serving Jersey County and the Metro East near St. Louis. They are members of the American Shorthorn Association and follow comprehensive health protocols, including genetic evaluation and routine screenings for bovine viral diarrhea and Johne’s disease.

Their philosophy centers on low-stress handling and attentive pasture management, with herds grazing on rotational fields and accessing sheltered housing during colder months. Daily pasture inspections and seasonal mineral supplementation support herd vitality throughout the year. Selection emphasizes strong maternal traits, adaptability and longevity, backed by detailed record-keeping that tracks growth and calving performance. Their cattle have shown consistent feed efficiency in annual growth trials, reflecting careful breeding for economic traits. Herd records are regularly benchmarked against regional and national performance data to ensure ongoing improvement and consistency.