Danny & Sandra Schertz

Danny & Sandra Schertz raise chianina cattle in Ropesville, TX, Hockley County and the South Plains near Lubbock. They have been breeding purebred chianina cattle for more than fifteen years and maintain active membership in the International Chianina Association, with regular health screenings and performance testing. Their cattle are raised on open pasture with access to sheltered loafing areas, and calves receive daily handling from birth to encourage calm temperaments.

Their approach reflects the family’s commitment to sustainable farming, rotating pastures to promote soil health and forage variety. The Schertzs maintain a herd of around fifty registered cows, each tracked with detailed breeding records for structure, growth rates and genetic health. They also participate in performance evaluations, ensuring yearling weights and muscling meet breed standards. Buyers often note the uniformity in conformation and the easygoing nature of the herd from weaning onward. Their focus on well-tempered cattle has supported placements in both show rings and sustainable beef programs.