Bruce Lawrence

Bruce Lawrence, Chianina cattle, Anton, TX, in the South Plains near Lubbock. He has been raising Chianina cattle for several years, and his herd is registered with a national breed registry that follows strict health and genetic standards. The cattle graze on native grasses across rolling pastures managed under a rotational grazing plan and receive regular veterinary checkups for nutrition and wellness.

The ranch operates from a multi-generational farm where calves are born on site and raised in small groups with daily handling to foster early social bonds and confidence. Supplemental feeding during winter months includes high-fiber forage and trace mineral blocks to support steady growth and reproductive health. Attention to sire selection and maternal traits, alongside ultrasound fertility assessments, supports robust offspring suited to diverse climates across the region. Neighbors and visiting ranchers often comment on the calm disposition of the herd and the transparent record keeping for each animal at agricultural events and farm tours.