Rolling Red Ranch

Rolling Red Ranch, Scottish Highland cattle, and Willard, WI, is a family-owned operation in northern Wisconsin near Eau Claire. Dana and Jessie Genteman are members of the Highland Cattle Society of America and have been raising hardy, well-structured cattle for many years, following voluntary health screening protocols to ensure sound genetics. The herd grazes on rotational pastures with access to sheltered loafing areas, and calves are handled gently from birth to encourage calm dispositions and strong bonds with caregivers.

Dana and Jessie Genteman place emphasis on low-stress husbandry, and their cattle benefit from daily turnout and hands-on socialization. Ranch visitors often remark on the animals’ striking coats and steady temperaments at local agricultural events, where several have earned ribbons for conformation and temperament. Rolling Red Ranch continues to uphold traditions of responsible breeding on land maintained with a focus on animal welfare and sustainable practices.