J Morgan Cattle Co

J Morgan Cattle Co breeds Limousin cattle in Sundown, TX, in West Texas near Lubbock. With a foundation in traditional ranching heritage, it maintains registered breeding stock and follows recommended health testing protocols to uphold herd integrity.

The herd grazes on native grass pastures and benefits from early handling that encourages a calm, steady temperament among young cattle. Conditioning on rotational grazing plots of warm-season grasses enhances soil fertility and supports diverse forage for all seasons. The farm’s focus on gentle socialization from birth aligns with sustainable ranching goals and helps cattle adapt smoothly to varying environments.

Owner Jon Frey, whose family has run this land for generations, oversees daily routines that balance animal welfare and land stewardship. Its integrated approach includes regular herd evaluations and adaptive fencing methods to protect pastures and livestock. This blend of hands-on care and ecological mindfulness reflects a holistic livestock operation grounded in respect for the land and well-being of the animals.