Goodrich Place Inc.

Goodrich Place Inc. raises registered red Angus cattle in Emerald, Wisconsin, a rural community in the St. Croix Valley region of the state, roughly an hour east of Minneapolis-St. Paul.

Run by Mark and Claudine Goodrich, the operation is a family-owned and family-operated ranch with more than fifty years of continuous performance evaluation behind its herd. Selection over those decades has centered on traits that matter most in practical cattle production: disposition, fertility, udder quality, and structural soundness. Registered Angus are also part of the GP herd, alongside Quarter Horses.

The breeding philosophy at Goodrich Place is built around consistency across the whole cowherd rather than a few standout individuals. Cow families have been traced and selected across multiple generations, with documented foundation lines going back decades and including females sourced for elite weaning weight and yearling weight EPDs. The Queen Roberta family, for example, has produced test station winners and high-indexing progeny, reflecting the program's focus on performance-proven genetics. Buyers looking for red Angus cattle for sale in Wisconsin from a multi-generational program will find a herd shaped by that same long-term selection emphasis.

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