Cherub Investments LLC

Cherub Investments LLC raises Wagyu cattle in Friona, TX, in the Texas Panhandle near Amarillo. Bruce Fleming has bred Wagyu for over 15 years and holds active membership in the American Wagyu Association, working with livestock veterinarians on genetic testing, wellness screenings and vaccination programs.

Herds graze on rotation across sandy loam pastures and calving paddocks with solar-powered waterers and electric fencing to promote even forage use, while calves move into sheltered barns during calving season to ensure steady growth. Daily handling and early socialization emphasize calm temperaments, while soil-based forage analysis guides balanced nutrition. Buyers remark on consistent marbling scores and approachable herd behavior.

The ranch combines time-honored ranching methods with data-driven planning for herd health and pasture stewardship. A closed herd of about 50 breeding females ensures careful selection and consistent quality. This approach supports sustainable production and reflects a genuine care for cattle welfare.